From behind the Chair to Surgical Data.
For years, the beauty industry has asked you to guess. At Pretty Rootz, we ask you to measure. Founded by Majolie Ayim, Pretty Rootz was born out of a realization that traditional hair and skin care lacked a standard for retention. We moved away from the noise of "miracle products" and toward the precision of the Retention Analyzer.
Our platform identifies "leaks" across 5 distinct domains that directly impact retention for Hair, Scalp, and Skin. We provide precise strategies to combat these leaks and restore health.
Privacy by Design
Pretty Rootz operates on a "Privacy by Design" framework. While we provide personalized surgical audits for individuals, our aggregate data layer is strictly anonymized, removing all Personal Identifiable Information (PII) to ensure total user privacy.
Security Standards
We utilize industry-leading AES-256 encryption at rest and TLS 1.3 for all data in transit. Our mission is to build the world's most secure and precise database for hair and skin retention, advancing the science of wellness through ethical data intelligence.